ABG and Greg Norman Announce a Joint Venture to Accelerate Growth Strategy of the Iconic Shark Brand
Brand Development Company and Legendary Golfer Join Forces to Expand Licensing, Endorsements and Partnership Opportunities
New York, NY and West Palm Beach, Fla. - (March 21, 2017) – Authentic Brands Group (ABG), owner of a global portfolio of fashion, sports, celebrity and entertainment brands, and Greg Norman, renowned hall-of-fame golfer and entrepreneur, today announced a joint venture to own and manage the iconic shark brand. Greg Norman joins the roster of ABG’s growing celebrity and entertainment portfolio that boasts iconic brands such as Shaquille O’Neal, Dr. J, and Muhammad Ali.
As one of the most successful athlete-turned-entrepreneurs in history, Greg Norman brings new category expertise and a successful portfolio of global brands to ABG, while the New York-based powerhouse will drive increased presence and revenue for the eponymous brand.
“We are thrilled to welcome Greg Norman to the ABG fold. Greg’s attributes and global appeal extend far beyond golf into travel, luxury, lifestyle, and more,” said Jamie Salter, Chairman & CEO, ABG. “Welcoming another ‘greatest’ athlete into our Sports, Fashion and Celebrity & Entertainment portfolios marks another step in our growth strategy while establishing immediate credibility for ABG in an entirely new space.”
“Our shared purpose and vision makes ABG the ideal strategic partner. This alliance will unlock my company’s full potential by joining with one of the foremost brand development companies in the world, “said Greg Norman. “As we celebrate the 30-year anniversary of the Greg Norman Company, it is markedly important to continue to evolve the brand, reach new audiences and expand our portfolio, and ABG is undoubtedly the right partner to help us on that journey.”
Widely considered a pioneer in athlete brand building, the internationally recognized “Great White Shark” has won more than 90 tournaments worldwide, including two British Open Championships, and claims the distinction of having held the No. 1 position in the world golf rankings for 331 consecutive weeks. Today, the Greg Norman Company boasts a diverse portfolio of more than a dozen well-established and successful companies across consumer goods and services, real estate, and investments.
In conjunction with the Greg Norman Company (GN), ABG will focus on the growth and development of consumer products and endorsements to deliver programs that reflect Greg Norman’s confidence, sophistication, charisma, and appeal.
Greg Norman Golf Course Design, Greg Norman Real Estate, Greg Norman Media, Greg Norman Investments, Greg Norman’s Australian Grille and Shark Wake Park are excluded from this partnership.
In connection with this transaction, Robert W. Baird & Co. served as financial advisor and Paul Hastings LLP served as legal advisor to the Greg Norman Company. Latham & Watkins LLP served as legal advisor to ABG.
For more information on Authentic Brands Group: www.authenticbrandsgroup.com
For more information on the Greg Norman Company: www.shark.com
Authentic Brands Group is a brand development and content company, which seeks to build long-term value through the ownership of intellectual property associated with prominent entertainment, fashion and sports brands. Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Greg Norman®, Dr. J®, Thalía®, Michael Jackson® (managed brand), Juicy Couture®, Aéropostale®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®.
Founded by golf legend and World Golf Hall of Fame member Greg Norman, the Greg Norman Company is a global, private corporation headquartered in West Palm Beach, FL featuring a diverse portfolio of well-established and successful companies. With more than a dozen businesses bearing the iconic shark logo across Consumer Goods and Services, Real Estate and Investment, the Greg Norman Company is a force on the landscape of golf and beyond.