What is arguably the longest standing sponsorship between an individual athlete and a non-endemic sponsor Greg Norman has had an affiliation with Qantas Airlines since 1976. What started as a handshake agreement following Greg’s first win at the West Lakes Classic whereby Qantas provided Greg tickets to play in his first overseas tournament in Japan - has since grown into a strategic multifaceted relationship whereby Greg not only serves as a spokesperson for the airline and its service but Australia as a major tourist destination.
Founded in the Queensland outback in 1920, Qantas has grown to be Australia's largest domestic and international airline. Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia.
Qantas has built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service.
The Qantas Group's main business is the transportation of customers using two complementary airline brands - Qantas and Jetstar. They also operate subsidiary businesses including other airlines, and businesses in specialist markets such as Q Catering.
Their airline brands operate regional, domestic and international services. The Group's broad portfolio of subsidiary businesses ranges from Qantas Freight Enterprises to Qantas Frequent Flyer.
They employ over 30,000 people with approximately 93 per cent of them based within Australia.