• How Greg Norman Built A Generational Brand

    Early in his career Greg Norman realized that if he wanted to maximize his earnings power he needed to take control of his brand.

    On the YES Network's current Forbes SportsMoney (see video below), Norman talks about the lessons he learned playing golf and from corporate chieftains like Jack Welch. The "Shark" built a lucrative brand and is among the highest-earning athletes of all-time, thanks in large part to the diverse and valuable portfolio of business under the Greg Norman Company umbrella.

    He also recently struck a partnership with Authentic Brands Group that will help make the success of his brand generational.

    In this episode of Forbes Sports Money, Greg discusses building generational wealth through his business and the journey that took him to where he and his company are today.