• Greg Norman Announced as Featured Speaker at Sports Business Journal’s Stadium Sports Marketing Symposium

    • Stadium Sports Marketing Symposium
    Norman: “I have been building my company for 30 years and look forward to sharing my story, our brand evolution and 200-year vision with the attendees.”

    West Palm Beach, Fla. (August 21, 2017) - Greg Norman today announced he will join Sports Business Journal (SBJ) November 1-2, 2017 as a featured speaker at the Stadium Sports Marketing Symposium - the premier gathering of sports marketing’s most influential decision makers.

    Arguably the most successful athlete-turned-businessman in the world, Greg Norman is known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course. Norman’s internationally recognized brand boasts more than 100 golf course designs across six continents, a global real estate collection, award-winning wine, golf-inspired lifestyle apparel, a diverse investment division and more. At the symposium, he will share his secrets to successful marketing, views on athelets as brands and the future of his global eponymous company in an hour-long moderated Q&A with SBJ’s Executive Editor, Abe Madkour.

    “To receive an invitation to speak on my brand at such a highly-regarded industry event is an honor,” said Greg Norman. “I have been building my company for 30 years and look forward to sharing my story, our brand evolution and 200-year vision with the attendees.”

    Since 2003, the symposium has studied the marketing plans of some of the most active brands in sports. It addresses both best practices and emerging trends in sports marketing while also assessing the category’s challenges. In recent years, the speaker faculty has included senior executives from Anheuser-Busch InBev, Coca-Cola, MillerCoors, Dick’s Sporting Goods, GM, McDonald’s, Gatorade and many others.

    “Greg Norman has developed an iconic brand that is recognized around the world,” said Abraham Madkour, Executive Editor of Sports Business Journal/Daily. “We can’t think of anyone better suited to delve into the fascinating issues of brand development, athlete marketing and entrepreneurism than Greg. He offers a unique lens on sports and business, and attendees of this event will experience how he attacks life. It promises to be very special.”

    The 2017 SBJ Stadium Sports Marketing Symposium will be held at the Crowne Plaza Times Square in New York City. For information and registration: www.sportsmarketingsymposium.com