Greg Norman Company Announces PGA TOUR as New Strategic Partner
Norman: “We are thrilled to have the TOUR on board to deliver the programming and content that golfers crave.”
West Palm Beach, Fla. (January 24, 2018) – GN Media – an affiliate of Greg Norman Company (GN) – announced today that the PGA TOUR will join an expanding list of companies partnering with Shark Experience, where the TOUR will distribute its live programming to enhance the on-course experience.
The PGA TOUR joins a robust list of industry leaders including Verizon and Club Car to deliver unprecedented connectivity, content and customization to the course through a connected golf car experience. As part of the new strategic partnership, the PGA TOUR will contribute live and on-demand coverage from more than 30 TOUR events via PGA TOUR LIVE, as well as all weekend telecasts produced by CBS and NBC Sports. Golfers in Shark Experience cars will be able to watch PGA TOUR events as soon as Shark Experience launches in the spring.
“The PGA TOUR is leading the way in growing the game, so partnering with their organization on our innovative technology was a natural fit,” said Greg Norman. “We are aligning with the industry’s best and most innovative companies and are thrilled to have the TOUR on board to deliver the programming and content that golfers crave.”
“The PGA TOUR is continually looking for avenues to grow the game and share our content,” said Rick Anderson, Chief Media Officer at the PGA TOUR. “Shark Experience is a perfect example of modernizing to move the game forward.”
Leveraging Verizon’s leading 4G LTE network technology, the connected golf cars include a high-definition touchscreen display and built-in speakers with Bluetooth connectivity – all exclusive to Club Car golf cars. Golfers will enjoy live PGA TOUR coverage and curated content from Verizon, including streaming music via Slacker Radio, live sports and highlights, news and entertainment, Greg Norman golf tips, dynamic yardage information, and more.
Shark Experience is currently in pilot and will preview at the 2018 PGA Show in Orlando at the Club Car booth #2928. The new technology will roll out at select golf courses across the U.S. throughout 2018. In addition to the curated content available at launch, features including hole-in-one technology, food and beverage ordering, Shot Tracer and more will become available as the platform continues to evolve.
For more information, visit www.sharkexperience.com
About Greg Norman Company
Arguably the most successful athlete-turned-entrepreneur in the world, Greg Norman is known as much for his entrepreneurial spirit in the boardroom as his dominance on the golf course. With more than a dozen companies around the world bearing his name and the iconic shark logo, the Greg Norman Company boasts more than 100 golf course designs across six continents, a global real estate collection, award-winning wine, golf-inspired lifestyle apparel and a diverse investment division. GN Media, an affiliate of Greg Norman Company, provides innovative and transformative solutions to golf and business and spearheads the Shark Experience initiative. For more information: www.shark.com
About Club Car, a brand of Ingersoll Rand
Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments. Our people and our family of brands—including Club Car®, Ingersoll Rand®, Thermo King® and Trane®—work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity and efficiency. We are a $13 billion global business committed to a world of sustainable progress and enduring results. Club Car has been one of the most respected names in the golf industry for more than half a century. The Club Car product portfolio has grown to include much more than golf cars, now encompassing golf and commercial utility vehicles, multi-passenger shuttle vehicles, rough-terrain and off-road utility vehicles and street legal low-speed vehicles for commercial and consumer markets. For more information, visit www.ingersollrand.com or www.clubcar.com.
About PGA TOUR
The PGA TOUR is the leading global platform in professional golf, showcasing the highest expression of excellence, both on and off the course. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, grow and protect the game of golf and provide financial opportunities for TOUR players.
The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR-China. Members on the PGA TOUR represent the world’s best players, hailing from 25 countries (84 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2017, tournaments across all Tours generated a record of more than $180 million for local and national charitable organizations, bringing the all-time total to $2.65 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.
