Greg Norman Estates Unveils Brand Evolution

Morgan Norman: “Our family’s passion and commitment to Greg Norman Estates is something that I have grown up admiring, appreciating and learning from.”

West Palm Beach, FL (July 1, 2020) – Greg Norman Estates today unveiled a brand evolution including the introduction of new winemakers, new appellations for the California range, and the debut of a complete packaging refresh.

Since 1996, Greg Norman Estates has been producing bold and approachable wines from some of the world’s most sought-after wine regions. Nearly a quarter of a century later, Greg and his daughter Morgan have invited some of the world’s best winemakers to help them redefine the wines for the next generation of the legacy brand.

The summer of 2019 was the start of an exciting new chapter for Greg Norman Estates when Old Bridge Cellars – based in Napa, California – partnered with the Normans to build upon a solid foundation and usher in a new era for the wine. Old Bridge Cellars focuses on all fruit sourcing, sales and marketing for the Greg Norman Estates brand.

“This business started as a passion project for me 24 years ago, so it is incredible to have created a legacy brand that my family can continue to carry on for another generation,” said Greg Norman. “It has always been my goal to over deliver on quality and style for the price point, and our new portfolio takes it to a new level.”

The reimagined portfolio features seven wines from premier winegrowing regions in South Australia, California and Marlborough. Notable winemakers who have joined the team, each with decades of experience and considered specialists in their respective regions, include Sam Bennett from te Pā winery in Marlborough, New Zealand; Kate Goodman of Penley Estate in Coonawarra, South Australia; Ben Riggs who runs McLaren Vintners, in McLaren Vale, South Australia; and Bill Nancarrow hailing from Goosecross Cellars in Napa Valley. The collaboration of the Norman family with these highly regarded winemakers from around the world aims to deliver a more refined and terroir driven approach to winemaking.

After an impressive foray into the culinary world as a chef in Napa Valley, Morgan joined Greg Norman Estates 12 years ago and has been instrumental in the brand identity as well as representing her family’s business with both consumers and trade. In her new and expanded role, she will drive the creative and winemaking style, working closely with the winemakers and Old Bridge Cellars while leveraging her culinary background to develop and publish food and wine pairings that truly represent the Norman family. She and her dad will continue to attend events and appear in media engagements together.

“Our family’s passion and commitment to Greg Norman Estates is something that I have grown up admiring, appreciating and learning from,” said Morgan Norman. “The new collaboration between Old Bridge Cellars, our outstanding new winemakers – Kate, Ben, Bill and Sam – and our family, is the perfect recipe for Greg Norman Estates. I am thrilled to have the opportunity to continue to help grow our family’s business for many more years to come.”

“The opportunity we have to revitalize an established brand with new, higher quality benchmarks while keeping the pricing the same shows our commitment to double down on the Norman family’s priority to over deliver for the price,” said Rob Buono, President of Old Bridge Cellars. “Shifting Greg Norman Estates to an artisanal winemaking approach is absolutely in our wheelhouse and we’re eager to see how the new wine styles are received in the market.”

As part of the brand evolution, Greg Norman Estates has debuted a new contemporary look and feel including a new label design and screwcap closures. The new wines will roll out across the U.S. this summer available in retail, restaurants and online. To purchase Greg Norman Estates today, please visit www.obcwines.com.

Greg Norman’s passion for fine wine was the genesis of Greg Norman Estates—a collection of wines produced from some of finest growing regions in California, New Zealand and Greg’s homeland of Australia. An avid wine collector and strong believer in the role of wine in an active, easygoing lifestyle, Greg’s aim is to produce approachable wines that can compete with the best on the wine world stage. www.gregnormanestateswine.com

Old Bridge Cellars is a leading importer, sales and marketing specialist based in Napa, California. For more than 25 years, OBC’s portfolio has been recognized for its collection of independently owned benchmark, regional estates that include d’Arenberg, Leeuwin Estate, John Duval Wines, Giant Steps, Innocent Bystander, Brokenwood, Greywacke, Maison L’Envoyé and Clos Du Val. www.obcwines.com