Posted: May 6, 2024

Greg Norman Reveals Plan for LIV to Own All Their Golf Courses and Each Team to Have a Home Venue

Courtesy of Matt Vincenzi & Golf WRX

In an interview with Bloomberg, LIV Golf CEO Greg Norman discussed the current state of LIV and what it means for the future of professional golf.

In the interview, Norman said he believes that LIV has been welcomed with “open arms.”

“Our product is received with open arms by many, but a few want to try and stop us for all the wrong reasons. They haven’t been able to sustain their position in the game of golf. What we have done brilliantly is injected more capital. Golf is finally looked upon as an asset class.”

Interestingly, Norman also revealed future plans for LIV to own all the courses they play and have home courses for each team.

“Man United owns their stadium. Indian Premier League, they own their stadiums. NFL, they own their stadiums. Think about LIV owning all their own golf courses, each team having a home venue and they host. And now you can build out around that. It’s not just a golf course. You bring in education, you bring in hospitality, you bring in real estate, you bring in merchandise, you bring in management, you bring in all these other different opportunities that the game of golf has to deliver to a community, to a region. We are gonna be doing that.

“The Philippines are very keen to get us there. Golf in the Philippines is doing very well. We are not just sport, we’re sports and entertainment and culture. So no matter where we go in the world, we adjust what we need to deliver from an entertainment standpoint.”

Norman also talked about his time as the number one player in the world when the best players in the world didn’t always play on the same tour.

“That never happened anyway. Right? I was number one player in the world. Very seldom did I go and play in the United States or Europe or Asia or anything. Did I play against the best in the world outside the four majors and maybe the TPC? They’re the five, right? So very, very seldom did that happen. We got all paid appearance money to go play somewhere.”

Norman added that LIV “isn’t going anywhere.”

“My boss told me LIV is not going to go anywhere. It will be well and truly in operation, running well past his death – he’s a young guy.”

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